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YouTube Trends·6 min read·

What's Trending on YouTube This Week (Sep 27–Oct 4, 2026)

3,201 new videos from YouTube trending charts in 15 countries: this week's most-watched uploads, the biggest breakouts and what the top titles share.

This week, YouTube Shorts made up 60% of uploads, continuing to dominate the platform. The most-viewed long-form videos included a mix of movie trailers, challenge content, and current affairs, while Shorts with simple stories and trends led in views.

Breakout videos showed both established and newer channels can see significant spikes, with one video performing 62 times better than its channel's usual median. The 'People & Blogs' and 'Entertainment' categories had the highest share of Shorts uploads.

Most-watched new long-form videos this week

Most-watched new Shorts

Breakouts: videos far above their channel's usual views

A big channel getting a million views is normal. These are the uploads that beat their own channel's median views by the widest margin — the clearest signal that the topic and packaging, not the channel size, did the work.

Rising fastest right now

What the top titles have in common

Top 100 long-form video titles are slightly shorter, with a median length of 49 characters compared to 53 for all uploads. This suggests concise titles may be more effective. There is no strong difference in most formatting traits except for the use of numbers, which is more common in top-performing titles.

Title traitTop 100All long-form
Median length (characters)4953
Contains a number43%35%
Has an ALL-CAPS word55%53%
Uses | : or — to split27%25%
Brackets ( ) or [ ]18%21%
Is a question6%7%
Contains an emoji10%14%
Median video length29:1721:46
Top 100 = the 100 most-viewed long-form videos published Sep 27–Oct 4, 2026. All = every new long-form video we tracked (1,290).

Which categories filled the charts

CategoryShare of new uploadsOf which ShortsMost-watched upload
People & Blogs22%79%#football #haaland #parody (48.1M)
Gaming18%15%Help find Gus! (Brawl Stars Animation) (10.8M)
Entertainment17%78%Prahaar: The Untold Story of Ujjwal Nikam | Official Trailer | Rajkumm (48.3M)
Music12%36%Ammiye (Official Music Video) NIJJAR | Dr Zeus | Autobiography | Lates (25.3M)
News & Politics8%48%Permen panjang vs pendek⁉️ (6.2M)
Sports6%87%JOGO COMPLETO: ÍNDIA X BRASIL | AMISTOSO DA SELEÇÃO | ge tv (17.6M)
Education4%77%How To Spot An Undercover Cop (20.0M)
Comedy3%86%I mocked the father‑daughter pair, only to end up screaming in terror (39.3M)
Howto & Style3%59%🍦🍉 From Empty to Full: A Sharing Story in 3 Parts 💕 (51.1M)
Science & Technology3%71%Sofa Cleaner ने बचाया Hostel जाने से! 😂😱#shorts (31.8M)

Trending in several countries at once

Countries with the most new uploads on their charts this week: Germany (371), Spain (356), France (349), Japan (340), Indonesia (340). Each country's live chart is on our YouTube trending pages, updated hourly.

See today's live charts for 15 countries, updated every hour.

YouTube trending now →

Takeaways for your next upload

  • Including a number in your title is more common among the top 100 long-form videos (43%) than in all uploads (35%). Consider using numbers when relevant.
  • Using all-caps words, splitting titles with symbols, brackets, or posing a question does not make a significant difference in reaching the top 100. These traits do not matter much for performance.
  • Emojis are less common in top-performing titles (10%) compared to all uploads (14%). Avoid relying on emojis to boost your video's reach.

How we measured this

Every hour we read YouTube's public trending charts in 15 countries (overall and by category) and the latest uploads of channels we track, then re-check each video's view count while it is under 7 days old. This report covers videos published Sep 27–Oct 4, 2026; view counts are as of our last check. "Usual views" is the median of the channel's recent uploads. Public data only — we never see CTR or retention.

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