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YouTube Trends·6 min read·

What's Trending on YouTube This Week (Sep 28–Oct 5, 2026)

9,908 new videos from YouTube trending charts in 15 countries: this week's most-watched uploads, the biggest breakouts and what the top titles share.

This week, YouTube Shorts made up 61% of all uploads, showing their continued dominance on the platform. The most viewed long-form videos came from well-known channels like MrBeast and Maddock Films, but several smaller channels achieved breakout performance, especially in gaming and serialized content.

Among top-performing titles, certain patterns were noticeably more common. The use of numbers, ALL-CAPS words, and title splitters like |, :, or — appeared more frequently in the top 100 long-form videos compared to the broader pool of uploads.

Most-watched new long-form videos this week

Most-watched new Shorts

Breakouts: videos far above their channel's usual views

A big channel getting a million views is normal. These are the uploads that beat their own channel's median views by the widest margin — the clearest signal that the topic and packaging, not the channel size, did the work.

Rising fastest right now

What the top titles have in common

Top 100 long-form video titles are slightly longer, with a median length of 60 characters compared to 54 for all uploads. They also use numbers, ALL-CAPS words, and splitters more often. Brackets and questions do not make much difference in performance.

Title traitTop 100All long-form
Median length (characters)6054
Contains a number65%39%
Has an ALL-CAPS word60%52%
Uses | : or — to split50%25%
Brackets ( ) or [ ]10%16%
Is a question8%6%
Contains an emoji24%15%
Median video length42:3422:04
Top 100 = the 100 most-viewed long-form videos published Sep 28–Oct 5, 2026. All = every new long-form video we tracked (3,761).

Which categories filled the charts

CategoryShare of new uploadsOf which ShortsMost-watched upload
Gaming21%21%Se me atoró la mano dentro de un vaso😱😰😭😪 (13.8M)
People & Blogs20%84%Newbron baby🥰🥰 #baby (62.0M)
Entertainment17%80%Eat Everything In A Grocery Store, Win $1,000,000 (94.3M)
Music12%44%Taylor Swift - Patient Zero (Official Music Video) (12.3M)
News & Politics9%53%ELEIÇÕES 2026: Apuração dos votos do primeiro turno no SBT News | #Ele (13.3M)
Sports7%82%JOGO COMPLETO: ÍNDIA X BRASIL | AMISTOSO DA SELEÇÃO | ge tv (17.7M)
Comedy3%87%I mocked the father‑daughter pair, only to end up screaming in terror (49.9M)
Film & Animation2%83%Once You Notice This, the Entire Movie Feels Different | Tomorrowland (26.0M)
Education2%78%How To Spot An Undercover Cop (23.4M)
Howto & Style2%65%The car actually got blown up! (16.9M)

Trending in several countries at once

Countries with the most new uploads on their charts this week: Brazil (536), Germany (474), Mexico (467), Japan (461), Spain (449). Each country's live chart is on our YouTube trending pages, updated hourly.

See today's live charts for 15 countries, updated every hour.

YouTube trending now →

Takeaways for your next upload

  • Including a number in your title can help: 65% of the top 100 long-form videos did this, compared to 39% overall.
  • Using at least one ALL-CAPS word is more common among top videos (60% vs. 52%).
  • Splitting your title with |, :, or — is twice as common in the top 100 (50%) as in all uploads (25%).
  • Adding an emoji is also more frequent in top titles (24% vs. 15%), so consider using one if it fits your content.

How we measured this

Every hour we read YouTube's public trending charts in 15 countries (overall and by category) and the latest uploads of channels we track, then re-check each video's view count while it is under 7 days old. This report covers videos published Sep 28–Oct 5, 2026; view counts are as of our last check. "Usual views" is the median of the channel's recent uploads. Public data only — we never see CTR or retention.

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